MCH, Inc., has announced that it has retained Jerry Reisberg as Vice President of Business Development. MCH CEO Peter Long said “Jerry understands the strengths of our organization and brings a wealth of direct marketing experience to the table. He will be a tremendous asset as we continue to expand awareness of business-to-institution marketing opportunities.”

Mr. Reisberg was named 2006 B-to-B Marketer of the Year. His consulting firm, Leaps & Bounds LLC, is based in Fort Lee, New Jersey. He has served on the boards of POSTCOM, The Direct Marketing Club of New York, and The DMA’s B2B Council. Jerry has also been a frequent speaker at DMA events. Prior to launching his own company, Mr. Reisberg spent many years as a Sales Vice President with Dun & Bradstreet.

According to Long, Reisberg will apply his extensive experience in B2B data to help MCH tailor its business-to-institution database solutions for a broader market. “One of my chief goals is to open the eyes of business marketers to the tremendous growth opportunities presented by B2i,” Reisberg said. “It’s exciting to have such an important message to share with my colleagues.”

MCH is America’s leading compiler of business-to-institution (B2i) databases and mailing lists. The MCH database features information on 1.3 million institutions and 8.2 million decision makers. The largest institutional markets include governments, hospitals, medical practices, schools, school districts, and churches. MCH also provides custom telephone research and data processing services. In addition, the MCH GeoPoints division provides geospatially-enabled data for mapping applications. MCH has offices in Sweet Springs and Kansas City, MO.