Combine Diverse Data into a Response Driven Campaign!

Business-to-institution direct mail campaigns can be crippled by generic merge/purge processing. Combining mailing lists may sound simple, but it’s really not.

The MCH Response Lab™ knows the intricacies of the B2i market and can help you avoid the common pitfalls that plague many mailers. We work with you on custom criteria to identify duplicates and determine which records to discard.

In addition, The MCH Response Lab can transform your data in countless ways. Our state-of-the-art postal software can bring your list up to USPS standards for address standardization and presorting. Properly processed, automation-eligible mail can qualify for postage discounts that far exceed the costs of our services.

List cleaning is a custom service that can refine your customer database so that it can be effectively mailed. Cleaning can comprise many services, including normalizing records and fields, parse names, identify "no name" records, identify gender, and remove duplicates.

Call your MCH representative at 1-800-776-6373 to determine which services can most benefit your marketing efforts. We’re happy to make a recommendation and provide a free quote.