Peter Long serves as CEO of MCH, Inc. and its subsidiary, MCH GeoPoints. Peter
began his career at Coopers and Lybrand in Boston in its Information Technology Audit Services
group. His client work included Fidelity Investments, Raytheon, and Bank of Boston. Peter joined
MCH as Executive Vice President in 1993 and was promoted to CEO in 1996. Peter resides in Kansas
City and is a member of over 15 professional associations including the Young President’s
Organization (YPO), the Direct Marketing Association (DMA) and Business Executives for National
Security (BENS). Peter currently serves on the Not-for-Profit Boards of: The Vision Research Center
of Kansas City, The Kansas City Chapter of YPO, and The Freedom Writers Foundation. Peter’s
grandfather founded MCH in the late 1920s and it has remained in the family for over 75 years.
Peter received a BS in Business Administration with emphasis on Computer Science from the
University of Vermont.
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John Hood, President of MCH since 1997, manages the day-to-day activities of the
company with an emphasis on Marketing, Sales, and Product Development. John received a BA from
Williams College. Prior to joining MCH, John served as Senior Vice President of CMGI (now known as
MKTG Services), Vice President and General Manager of MDR (a division of D&B), and in
progressive management positions with Baker & Taylor. John has earned a reputation as a leading
authority in business-to-institution (B2i) matters and has authored articles and white papers on
the subject.
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Jerry Reisberg serves as Vice President of Business Development. His consulting firm, Leaps &
Bounds LLC, is based in Fort Lee, New Jersey. Mr. Reisberg is a veteran of the direct mail
industry. He has served on the boards of POSTCOM, The Direct Marketing Club of New York, and The
DMA's B2B Council. In addition, Jerry has been a frequent speaker at DMA events and was named 2006
B-to-B Marketer of the Year. Prior to launching his consulting firm, Mr. Reisberg spent many years
as a Sales Vice President with Dun & Bradstreet.
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Kirk Chritton has been Director of Marketing and Product Development at MCH since
2000. He leads a 5-member team and is responsible for advertising, promotion, and product
development. Prior to joining MCH, Kirk served as Art Director at Inter-State Studio Inc. and
Advertising Manager at Reinhart Fajen Inc. Kirk graduated summa cum laude from Columbia College
with a BS in Business Administration. He is a member of the DMA List Council and Kansas City
Direct Marketing Association.
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Ken Hughson, Chief Financial Officer, joined MCH in 1975. Over the past 30 years,
he has been a key member of the leadership team that spearheaded MCH’s growth. Ken spent 10
years as a system developer and accountant and 3 years as General Manager prior to being named CFO
in 1988. Prior to joining MCH, Ken was employed by Hallmark Cards. Ken has a BS in
Business Management and Marketing from Northwest Missouri State University.
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Amy Rambo, Director of Information Technology, joined MCH in March of 2006 and
currently leads a 6-member team. The IT department supports a 90+-seat infrastructure and maintains
MCH’s database that contains 1.3 million institutions and 8.2 million personal names. She was
previously a Project Manager with GSI in Kansas City, MO and was responsible for the definition,
development, testing, and implementation of web-based and desktop applications for clients. Amy
graduated from Missouri State University with a BS in Computer Information Systems.
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Lynn Schear, MCH Director of Research, is responsible for managing 4 supervisors
and 40+ phone and data compilers. She handles daily research operations, including development and
implementation of product-related requests spanning all segments of the institutional market. Prior
to joining MCH, Lynn was Marketing Support Manager at Inter-State Studio & Publishing Company
and a Sales Representative for Hallmark Cards. Lynn received a BSBA in Management and
Marketing from the University of Central Missouri.
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Michael Tull, Response Lab Director, joined MCH in 2004. He currently manages
a 7-member team in fulfillment of MCH list and data processing services orders. Prior to
joining MCH, Michael spent several years as a systems integration and financial services
consultant. In addition, Michael spent 8 years with Hewlett-Packard as a Systems
Engineer/Technical Consultant. He has a BS in Electrical Engineering from Rice University. Michael
is a member of the Greater Kansas City Postal Customer Council.
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Joan Whitney joined MCH in 2007 as the Director of Sales. She is responsible for
managing daily operations of the sales team and coordinating with MCH's external Business
Development Group. Prior to joining MCH, Joan spent 20 years in direct marketing and worked
for companies including USA Today, Walch Publishing, New Reader Press, and Maine PBS. She has
expertise in business development, field/direct sales, branding, and training. Joan has a BA from
Kent State University and a MAT from Georgetown University. In addition, Joan is a member of
several professional organizations including DMA.
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