Peter Long serves as CEO of MCH, Inc. and its subsidiary, MCH GeoPoints. Peter began his career at Coopers and Lybrand in Boston in its Information Technology Audit Services group. His client work included Fidelity Investments, Raytheon, and Bank of Boston. Peter joined MCH as Executive Vice President in 1993 and was promoted to CEO in 1996. Peter resides in Kansas City and is a member of over 15 professional associations including the Young President’s Organization (YPO), the Direct Marketing Association (DMA) and Business Executives for National Security (BENS). Peter currently serves on the Not-for-Profit Boards of: The Vision Research Center of Kansas City, The Kansas City Chapter of YPO, and The Freedom Writers Foundation. Peter’s grandfather founded MCH in the late 1920s and it has remained in the family for over 75 years. Peter received a BS in Business Administration with emphasis on Computer Science from the University of Vermont.