by
Michael Tull
MCH Response Lab Director
Are you prepared for the postal rate changes that will take effect on May 12th? Here are a
few facts you need to know.
Rate Adjustments
In February the USPS announced the 2008 rate adjustments. Here are some average
rate increases by class, excerpted from the DMA's February 29 Postal Rate Update Webinar. Specific
categories within each class may have rate adjustments that are higher or lower than the averages
shown here.
| First-Class Mail | ||
| Single-Piece Letters & Cards | 2.50% | |
| Presort Letters & Cards | 3.55% | |
| First-Class Flats | 1.93% | |
| Standard Mail | ||
| Letters | 3.39% | |
| Flats | 0.86% | |
| Carrier Route Letters, Flats, & Parcels | 2.99% |
Fed Chief Ben Bernake allowed that a "recession is possible" during his April 2,
2008 testimony before Congress. While the "R" word generates worry in the business world, the
institutional market is essentially recession resistant. In the new MCH white paper authored by
President
John Hood and reviewed by some of
the industry's top thought leaders, marketers will learn about the benefits of incorporating
institution-oriented practices into their marketing efforts.
As an overview, institutions present both a challenge and a largely untapped opportunity for
B2B marketers and modelers. Large, non-commercial organizations like local government offices,
hospitals, prisons, libraries, schools, and churches account for about 12% of the records on a
typical business-to-business database, but they represent approximately 33% of the U.S. economy. In
other words, institutions have more potential buying power than commercial businesses.
Unfortunately for marketers and modelers, institutions are treated like businesses in most
databases.
Hood discusses the differences between businesses and institutions and how failure to
recognize the differences can affect the reliability of statistical analysis of the
business-to-business market at the location level. He also provides tips on how marketers and
modelers can achieve financial gain by learning to use a different, or specialized, view to see the
institutional segment.
Click here to read the
White Paper in its entirety.
The healthcare market is massive. Healthcare expenditures are predicted to account
for $1 out of every $5 spent by the end of this decade. In addition, this particular market segment
is very fluid--there are constant advances in technology and medicine that result in new
specialties, government mandates, and a myriad of other issues that can impact marketing success.
MCH understands the nuances of the institutional market and is adept at helping marketers develop
successful strategies.
Here are just a few of the new offerings you'll find in the catalog:
-
Physician Assistants
-
Nurse Practitioners
-
Allied Healthcare Professionals
-
More than 50 new Hospital Departments
When you work with MCH, you get the total package--great people with real-world
experience, a knowledgeable sales team, an experienced postal processing staff, compilers focused
on quality and accuracy, and the
MCH GetThere™ Guarantee.
Give us a call today to discuss your upcoming healthcare marketing campaigns.
Click here to download the
Healthcare catalog.
Click here to request a hard copy of the
catalog.
-
School districts receiving funding increases of $400,000+
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School districts receiving a funding increase of 40%+ or more than $100,000
Call your MCH representative today at 1-800-776-6373 to get more information on the Title I selects.
The Human Resources Director is an important decision maker and should be a key component of
your next B2i campaign. When you consider that the average institution is almost twice as large as
the average business based on number of employees, the person responsible for those employees is
someone you don't want to miss. HR Directors have broad responsibilities relating to daily
operations and their purchasing decisions can span everything from office equipment and supplies to
professional development materials. Be sure you include this key decision maker in your next
campaign.
Click here to review
datacards that are suitable for marketers who want to reach the Human Resources Director and then
call your MCH sales representative to get a count on those "why didn't I think of that?"
institutions you may have missed.
See MCH at there marketing industry events:
DM Days New York
June 10-12, 2008
Jacob K. Javits Convention Center
New York, NY
Booth #420
Click here to request a quote for any of MCH's institutional databases and services.
Toll Free 1-800-776-6373 (U.S. Only) | 1-660-335-6373 | Fax 1-660-335-4157 | sales@mailings.com