August 2008

  b2i-today

0808-loper

MCH is pleased to announce that Alisa Loper has joined the company as a Regional Sales Manager. Joan Whitney, Director of Sales, said, “We are very exited to have Alisa on the sales team. Her experience in retail and broker list sales combined with her relationship management skills will be an asset to MCH.” Click to continue

line

0808-libraries
 
Libraries are experiencing a significant increase in the number of people utilizing their services. In "Libraries Shine in Tough Economic Times," NPR host Melissa Block interviewed librarians and found that people are flocking to libraries to take advantage of the free services offered. Attendance in summer reading programs has increased as much as 25% at some institutions. Librarians pointed out much of the growth stems from consumers letting subscriptions to newspapers and magazines lapse, selling electronic equipment or discontinuing cable/Internet service, and borrowing rather than purchasing books and movies. Click to continue
line

0808-do-not-mail

Legislators will be getting back to work after the conventions in late August and early September. There will certainly be more discussions regarding Do Not Mail legislation over the next few months. We think the DMA is a great resource as it provides the latest information available on the status of pending legislation. Here is a brief overview of where legislation stands:

In the following states, the proposed Do Not Mail bills died due to adjournment prior to consideration of the legislation: Hawaii, Maryland, New Hampshire, Rhode Island, Tennessee, Vermont, and Washington.
In New York, the legislature was adjourned subject to call so it is assumed the proposed bill is dead.

Bills were referred to senate or house committees for review in Illinois, Michigan, and Pennsylvania. North Carolina opted to carry over consideration of the legislation. To learn more about pending legislation, visit the DMA website or go to your state government website.

line

0808-proactive

Education marketers need to act now to capitalize on the October–January purchasing cycle. Several hundred districts have been awarded large increases in Title I funding for the 2008-09 school year. Districts receiving an increase of more than $400,000 will be spending the unexpected windfall beginning in October. The school-wide Title I schools in these districts should have significant funds to implement new curriculums. In addition, districts that had significant increases in Title I funding for the 2007-2008 school year may still have carryover funds that must be spent during the 2008 calendar year.

Call your MCH representative today to find out where you should be targeting your campaigns.

line

0808-niche

There are large and small furniture buyers in the institutional market. Hospitals, schools, and government offices are most likely the biggest buyers of furniture. While capturing large accounts is great, the incremental value of including smaller facilities in your marketing campaigns can be a positive also. Think about how institutions are expanding their product and service offerings and then target institutions like outpatient treatment centers, retirement homes, and medical and dental practices.

Click here to review datacards that are suitable for marketers of Furniture products and then call your MCH sales representative to get a count on those "why didn't I think of that?" institutions you may have missed.

  line

0907-road-head

DMA 08
October 12-14
Las Vegas Convention Center
Booth #434
Stop by and visit with the MCH team including Peter Long, John Hood, Jerry Reisberg, Dan Goss, and Dave Harrison

line

1007-quote-head

Click here to request a quote for any of MCH's institutional databases and services.

Find a List:
MCH | 601 E. Marshall St. | PO Box 295 | Sweet Springs, MO 65351
Toll Free 1-800-776-6373 (U.S. Only) | 1-660-335-6373 | Fax 1-660-335-4157 | sales@mailings.com
© 2007 MCH Inc. All Rights Reserved.