MCH, Inc., has announced that it has retained Jerry Reisberg as Vice President of Business Development. MCH CEO Peter Long said "Jerry understands the strengths of our organization and brings a wealth of direct marketing experience to the table. He will be a tremendous asset as we continue to expand awareness of business-to-institution marketing opportunities."

Mr. Reisberg was named 2006 B-to-B Marketer of the Year. His consulting firm, Leaps & Bounds LLC, is based in Fort Lee, New Jersey. He has served on the boards of POSTCOM, The Direct Marketing Club of New York, and The DMA's B2B Council. Jerry has also been a frequent speaker at DMA events. Read More

John Hood, an expert in business-to-institution marketing, provided colleagues in the direct marketing industry with tips on how to untangle the influences that drive institutional buying behavior. Hood’s presentation helped the audience gain more knowledge about how politics and purpose affect decision makers at institutions. In addition, he provided seven proactive steps that could be implemented to achieve greater success in B2i marketing.

Click here to download the companion white paper to the presentation.

Are you ready for healthcare reform? Have you thought about how an upheaval in the healthcare industry will impact your products and services? Are you properly aligned to capitalize on emerging opportunities?

A recent article in The Kansas City Star focused on the federal government's $1 billion investment in nutrition education aimed at helping fight childhood obesity issues. An analysis of 57 current programs found "mostly failure." Is there room for improvement? Absolutely. If you have products and services that could be aligned with this issue, here are some of the institutional stakeholders that are likely candidates to receive funding:

Child Care Centers
Head Start Programs
Hospitals
Libraries
Medical Practices
Parks & Recreation Departments
Public Health Departments
Schools
YMCAs and YWCAs

What matters most today in K-12 marketing? MCH contracted with a third-party market research firm to help determine the hottest areas in the K-12 education market and to identify who is making the purchasing decisions. Armed with the knowledge that special ed and staff development are critical areas of concern, MCH called every school and district to get the correct contact names.

Click here to view our Key Decision Makers datacard.