December 2007
A New Year – A New View
As 2008 approaches, many of us put on rose-colored glasses to shape
our vision of what the next year looks like. Beyond a personal wish for health and happiness, you
are probably setting goals for your business that may include sales growth, higher return on
investment, and a more robust bottom line.
If you're a B2B marketer working on campaigns for 2008, it's probably
time to take off the rose-colored glasses and get out a magnifying glass. Buried inside your B2B
customer file are hidden revenue producers that are masked by SIC industry classifications. The
hidden gems are institutions and they represent very lucrative opportunities.
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Ed Nasser has joined MCH as Director of Business Development. Ed has
15 years of sales leadership experience in the direct marketing industry.
MCH Vice President of Business Development Jerry Reisberg said, "Ed's
background in B2B direct marketing and his experience in developing and managing major accounts in
the healthcare and education markets make him a natural fit to promote our business-to-institution
databases. He is a real asset to the MCH team and our customers will benefit from his knowledge and
experience."
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Childhood obesity is an issue that continues to receive a lot of
media attention. The issue deserves your attention because the marketing opportunities span
institutions in healthcare, education, and government.
The President's FY2008 budget includes $17 million that has been
specifically designated for "school-based prevention activities." While that's a broad term,
possible marketing opportunities include physical education programs and equipment, nutritional
charts, education programs designed for delivery by doctors, nurses, or public health agencies, and
training programs for healthcare professionals and teachers.
Other 2008 budget items of note:
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$1.2 billion to prepare the U.S. for an influenza pandemic. $870 million for vaccine development and antiviral medications, $322 million for preparedness activities at the CDC, NIH, and FDA.
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$4.3 billion in bioterrorism preparedness funding, including $1.1 billion for state and local governments and hospitals to upgrade emergency response capabilities and $2.5 billion to research, develop, and procure countermeasures to dangerous agents.
Are you positioning your products and services so you can get your
share of the funding?
Click here to view our Hospitals
datacard.
Click here to view
our Public Health Departments datacard.
Click here to view our City
Government Offices datacard.
Click here to view
our County Government Offices datacard.
Click here to view our Public
Schools datacard.
Click here to view our Doctors
datacard.
Institutions, like businesses, try to do more with less. It is common knowledge that
it is often less expensive to provide additional training to existing employees than it is to
hire additional staff. In fact, in some institutions, continuing education is a professional
requirement. Teachers, medical professionals, and many other institutional employees must complete
a specified number of continuing education hours in order to maintain their eligibility and/or
license. Make sure you aren't missing an opportunity to extend your reach in the continuing
education market.
Click here to review datacards that are suitable for marketers of continuing education products then call your MCH sales representative to get a count on those "why didn't I think of that?" institutions you may have missed.
See MCH at there marketing industry events:
PPAI 2008
January 16-18, 2008, Las Vegas, NV
Booth #5863
Director of Sales,
Joan Whitney, will
present "Beyond B2B: A New View of the Institutional Market"
Joan Whitney, Kim Krajicek-Alberts, and Stacy Rennison will be attending PPAI. If you have the opportunity to stop by booth #5863 and give them your business card, we'll be happy to send you a package of MCH's premium blend coffee.
NSSEA 2008
March 6-8, 2008, Orlando, FL
Click here to request a quote for any of MCH's institutional databases and services.
MCH | 601 E. Marshall St. | PO Box 295 | Sweet Springs, MO 65351
Toll Free 1-800-776-6373 (U.S. Only) | 1-660-335-6373 | Fax 1-660-335-4157 | sales@mailings.com
Toll Free 1-800-776-6373 (U.S. Only) | 1-660-335-6373 | Fax 1-660-335-4157 | sales@mailings.com
© 2007 MCH Inc. All Rights Reserved.