Institutions are relatively recession resistant but they are not recession proof.
What areas of the country are being impacted most by pressure on budgets, real estate, fuel and
food costs? The economic uncertainty has an effect on everyone. Education marketers in particular
are facing both challenges and opportunities this year. The challenges include state and local
funding cuts, increases in transportation and food costs, and the collapse of the housing market.
While some areas are struggling, others are relatively stable and unscathed.
MCH is an experienced partner who can help guide your marketing efforts. The
MCH BudgetAware™ Bulletin is a free report that provides an analysis of regional economic
pressure on education funding. The Bulletin will be updated throughout the year as new data becomes
available.
Click here
to download the FREE
BudgetAware™ Bulletin and register for future updates.
From the time noted educator, Dr. Forrest Long founded MCH in 1928 to the present, we've never
lost our focus on providing valuable, effective marketing data to our clients. The new MCH
Education catalog is a tremendous resource loaded with new data, definitions, marketing tips, and
suggestions on how to stretch your education marketing dollars.
The catalog provides more detail on these tools that can be used to improve the results of
your campaigns:
- BudgetAware™ Bulletin
- Districts and Schools receiving increased federal funding
- Market Research Services
When you work with MCH, you get the total package -- great people with real-world experience, a
knowledgeable sales team, an experienced postal processing staff, compilers focused on quality and
accuracy, and the
MCH GetThere™
Guarantee.
Give us a call today to discuss your upcoming education marketing campaigns.
Click
here to download the Education catalog.
Click here to
request a hard copy of the catalog.
Channel_
e™
MCH is preparing a full suite of email marketing services. Receive 25% off your
first order when you sign up now for early bird notification about Channel_
e™ services.
Click here for
more information.
Intelligent Bar Code
Don't be caught off guard by the USPS Intelligent Mail Barcode requirements coming in 2009.
Michael
Tull, MCH Response Lab Director, will be sharing information regarding the new requirement and
its impact on postal automation discounts. Cass Cycle L requirements seemed to take many mailers by
surprise, so stay tuned to MCH's early warning system -- the
B2i Today newsletter -- to learn how you can be prepared.
New White Paper by John Coe
"How to Profit from the Vast Untapped Institutional Market" is a new white paper
authored by John Coe, President of the Sales & Marketing Institute. The white paper provides
B2B marketers with campaign planning steps that can be implemented immediately to achieve greater
success in the B2i market.
Click here
to register to receive the white paper.
We are bombarded each day with news about the struggling economy. We are also bombarded each day with news about the strength of institutions. "Recession-proof professions focus on need" is the title of a recent article in the Richmond Times-Dispatch by Emily Dooley. She highlights jobs in healthcare as the top positions that can weather difficult times. Here are a few tips from MCH that healthcare marketers can benefit from:
-
Replace multiple mail pieces to doctors and dentists at a group practice with a single piece to the office manager. You will cover the same number of buying locations with less printing and postage expense.
-
Use your budget savings to increase the frequency of your mailings to these potentially lucrative buyers.
-
Remember that doctors' and dentists' offices are potential buyers of office supplies, furniture, luxury goods, periodicals, and often children's items.
Click here to see the group practices datacard.
If you market healthcare supplies, the opportunities in the institutional market
are endless. First Aid kits, gloves, safety equipment, and many other "generic" items are needed by
a broad range of institutions like schools, day cares, public health departments, and senior
centers. More specialized products are used in facilities like adult day cares, residential
treatment centers, hospitals, cancer centers, and home health services.
Click here to review
datacards that are suitable for marketers of Healthcare Supplies and then call your MCH sales
representative to get a count on those "why didn't I think of that?" institutions you may have
missed.
Click here to request a quote for any of MCH's institutional databases and services.
Toll Free 1-800-776-6373 (U.S. Only) | 1-660-335-6373 | Fax 1-660-335-4157 | sales@mailings.com