Postage rates and paper costs are continuing to increase and direct mail marketers can't afford to mail to undeliverable addresses or miss out on automation discounts. In this helpful primer, MCH Response Lab Director Michael Tull, answers questions including:

• Why is the CASS Summary Report important? 
• How much is that missing ZIP+4 costing me? 
• What's the big deal about DPV?

Click here to read the entire article.

MCH, Inc., has announced that Evan Scobie has joined the company as a Regional Sales Manager. Evan is based in MCH's Kansas City office and is responsible for twelve western states, as well as MCH's international customers. Joan Whitney, Director of Sales, said "We're pleased that Evan has joined our team and we're confident he will be an asset to MCH." Click to continue

The size of the child care market combined with the broad range of products and services used by child care providers make this a very lucrative niche. Growing market segments are always of interest to mailers and the child care market certainly fits the growth criteria. U.S. government statistics show that 59.6% of children under the age of six are in some type of child care program. In addition, the number of children in this age group is predicted to increase from 19 million to 21 million over the next eight years.

Child care institutions can be owned by individuals, for-profit companies, or institutions such as schools, churches, community centers, colleges, and hospitals. Understanding the nuances of this market can help you improve your response rates.

Consider these tips:

• Typically, there is only one decision-maker at a child care center. You shouldn't need to mail more than one piece per institution in a single drop.
• Capacity is an obvious indicator of an organization's buying power.
• Child care centers in wealthy areas are typically better prospects than those in other areas.
• In chain facilities, some purchasing is centralized in the corporate headquarters.
• Main offices of Head Start programs typically outperform the program locations.

Click here to view our Child Care & Early Childhood Education datacard.
Click here to view our Headstart Programs datacard.
Click here to view our Even Start Programs datacrd.  

MCH has recently completed a major update of our child care file. There is a broad crossover between child care centers and many of our institutional lists. Call your MCH representative today to learn how you can extend your reach to entities with needs similar to those of child care centers.
 
Click on the links below to view Children's Activities datacards:

Churches
Parks & Recreation Departments
Summer Camps
YMCAs/YWCAs

See MCH at there marketing industry events:

Amtower Summit on Selling Products to the Government
November 5-6, 2007, Hilton – Baltimore-Washington International Airport
MCH CEO Peter Long will be presenting at the Summit

PPAI 2008
January 16-18, 2008, Las Vegas, NV
Booth #5863
Director of Strategic Alliances, Mary English, will present "Beyond B2B: A New View of the Institutional Market" 

Click here to request a quote for any of MCH's institutional databases and services.