MCH is pleased to announce that Joan Whitney has joined the MCH Team. Joan has more than 20 years of sales and marketing experience and has spent the majority of that time in the institutional space. She has worked at USA Today, Walch Publishing, New Reader Press, and Maine PBS. President John Hood said, "I've known Joan for many years and have always respected her knowledge and enthusiasm. She has experience working with both not-for-profit and for-profit entities and she will be a tremendous asset to our organization."  Click to continue

The Beyond B2B catalog is your top-grade resource for the rich and robust B2i market. MCH is committed to the business-to-institution market. At a time when other companies have reduced the size and weight of their publications, MCH has increased this year's catalog by 24 pages. We've added new data, expanded definitions, and included valuable tips on how to extend your reach in this lucrative market. Click on the links below to request the 2007-08 catalog or download the PDF.

Click here to download the Beyond B2B catalog.

Click here to request a hard copy of the catalog.

Home healthcare provides services to over 9 million people each year and is a $40+ billion market segment according to the National Association for Home Care & Hospice. While it's true that the high cost of care provided by nursing homes and assisted living facilities has contributed to the growth in this market, there is also an increasing number of aging Americans who want to remain in their homes for as long as possible. In fact, AARP surveys show that eighty-five percent of older people want to continue living where they are—at home. Doctors, public health departments, HMOs/PPOs, and hospitals are closely related to the home healthcare market and are opportunities you don't want to overlook.

Doctors
HMOs/ PPOs
Home Healthcare Agencies
Hospices
Hospitals
Public Health Departments  

Our customers say the MCH hospital file is "bulletproof." The MCH compilation team calls every hospital in America at least twice a year to verify names and job functions of more than 300,000 administrators. In addition, our data is so accurate that the hospital file has been incorporated into the Department of Homeland Security Infrastructure database and is used for emergency planning purposes. In our most recent update we added more than 45 new departments, including:

In-House Pharmacy...............6,250
Computed Tomography........2,252
Palliative Care Program........1,242

Call your MCH sales representative today to get more information!
For a full list of hospital departments, see the new Beyond B2B catalog.

See MCH at there marketing industry events:

DMA
October 13-18, 2007 - Chicago, IL
McCormick Place West
Booth #642

Amtower Summit on Selling Products to the Government
November 5-6, 2007, Hilton – Baltimore-Washington International Airport
MCH CEO Peter Long will be presenting at the Summit

PPAI 2008
January 16-18, 2008, Las Vegas, NV
Director of Strategic Alliances, Mary English, will present "Beyond B2B: A New View of the Institutional Market"