MCH is pleased to announce that Alisa Loper has joined the company as a Regional Sales Manager.
Joan Whitney, Director of Sales, said, “We are very exited to have Alisa on the sales team. Her
experience in retail and broker list sales combined with her relationship management skills will be
an asset to MCH.”
Alisa will be based in the Denver, CO area and will serve clients in the western U.S. Alisa
initially began a relationship with MCH as a client. She said, “MCH was always a cut above. That
still holds true because everyone I’ve met at the company genuinely cares about the
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MCH, Inc., has announced that David Harrison has joined the company as Director of Business
Development. David has more than 20 years of sales and marketing experience, seven of which have
been spent in healthcare database and list sales. David's most recent experience includes working
with physicians, dentists, pharmacies, hospitals, nursing homes, medical equipment companies,
pharmaceutical companies, publishers, and hospital/practice management software developers.
MCH CEO Peter Long said, "David Harrison's experience in the healthcare market makes him an
ideal fit for
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More than 70 MCH employees enjoyed a chartered motor coach trip to Blackwater and Arrow Rock for
shopping and touring. The employees were treated to a luncheon catered by Vicki Meyer at the Arrow
Rock State Park, followed by a matinee performance of Cats at the
Lyceum Theatre.
The event, coordinated by the MCH Social Committee, garnered many compliments from the
employees. Annie Pursley, Graphic Designer, said "I always have such a good time at our summer
outing. I really like the people I
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MCH, through its Partners in Planting program, is subsidizing the planting of more than 3,600
trees to honor its high-volume customers. This year, the trees will be planted on the Meramec River
by the Missouri Conservation Heritage Foundation.
As an 80-year-old company and a proud member of the direct mail industry, MCH recognizes the
importance of environmental stewardship and sustainability. MCH customers are given a Partners in
Planting certificate documenting the number of trees planted on their behalf.
CEO Peter Long said, "The Partners in Planting Program
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Joan Whitney, Director of Sales, announced that Rachelle Zimmerschied of Sweet Springs has been
hired by MCH to manage the central US region. Rachelle is a Concordia, MO native and holds a BSBA
in Business Management from the University of Central Missouri. Prior to joining MCH, Rachelle held
management positions with Enterprise Rent-A-Car and Walgreens.
Annette Kanoy, also a resident of Concordia, will move into the Sales Coordinator position
for the central region. Annette has been with MCH since 2004 and has held positions in the Response
Lab and Research Department.
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MCH has released its new UniversalView database that features more than 1.3 million institutions
and key contacts by name. This compiled database describes the fastest growing portion of the
business landscape.
“Institutions are the most important and least understood segment of business-to-business
marketing,” MCH President John F. Hood said. “Healthcare, education, government, and religious
organizations account for more than one-third of the U.S. economy and that share is growing. Since
most marketers apply strategies and data designed for the commercial business world to
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MCH, Inc., has announced that Ed Nasser has joined the company as Director of Business
Development. Ed has 15 years of sales leadership experience in the direct marketing industry.
MCH Vice President of Business Development Jerry Reisberg said, "Ed's background in B2B
direct marketing and his experience in developing and managing major accounts in the healthcare and
education markets make him a natural fit to promote our business-to-institution databases. He is a
real asset to the MCH team and our customers will benefit from his knowledge and experience."
Prior
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MCH GeoPoints, a data compilation business in Sweet Springs, Missouri and IONIC Enterprise,
Inc., a web services geospatial software company based in Alexandria, VA have received a renewed
contract to provide data to State and local homeland security agencies for disaster preparedness
and response. Under a federal base license, IONIC and MCH provide 14 layers of infrastructure
data that are compiled by its staff of data researchers, IT professionals, and quality assurance
data compilers. MCH employs 100 staff in its Sweet Springs operations center and Kansas City
administrative
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MCH, Inc., has announced that Joan Whitney has joined the company as Director of Sales. Joan has
more than 20 years of sales and marketing experience and has spent the majority of that time in the
institutional space. President John Hood said, "I've known Joan for many years and have always
respected her knowledge and enthusiasm. She has experience working with both not-for-profit and
for-profit entities and she will be a tremendous asset to our organization."
Prior to joining MCH, Ms. Whitney worked at USA Today, Walch Publishing, New Reader Press,
and Maine PBS. Joan said,
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MCH, Inc., has announced that it has retained Jerry Reisberg as Vice President of Business
Development. MCH CEO Peter Long said “Jerry understands the strengths of our organization and
brings a wealth of direct marketing experience to the table. He will be a tremendous asset as we
continue to expand awareness of business-to-institution marketing opportunities.”
Mr. Reisberg was named 2006 B-to-B Marketer of the Year. His consulting firm, Leaps &
Bounds LLC, is based in Fort Lee, New Jersey. He has served on the boards of POSTCOM, The Direct
Marketing Club of New York, and
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Tele Atlas Announces Launch of Map Content Utilizing MCH places2protect Data
New product delivers detailed institutional data to facilitate emergency response
and disaster preparedness
Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and
location based solutions, announced at the ESRI User’s Conference in San Diego that it is now
including the MCH places2protect data as a key component in its applications.
The product that utilizes MCH places2protect data provides highly accurate
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MCH CEO Peter Long was a guest panelist at the Entrepreneurs’ Exchange on May 16th in Kansas
City. The Kauffman Foundation of Entrepreneurship and other Kansas City businesses sponsored the
event. Attendees enjoyed the educational aspects of the exchange, including presentations by many
of Kansas City’s leading entrepreneurs who shared their formulas for success.
Mr. Long served on a panel with Bob LaGarde, August Grasis III, and Gail Worth-Wilson. The
panelists discussed Dr. John Gartner’s book, The Hypomanic Edge, and his belief that entrepreneurs
are genetically programmed
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