City Halls aren't businesses.
Churches aren't businesses.
Hospitals aren't businesses.
Schools aren't businesses.
When you think about it, it’s clear that “business” databases will lead you astray when marketing to institutions. Unlike generic B2B databases, MCH compiles institutions using methods, data structures, and selections specifically designed to add power to institutional marketing. MCH’s database features information on more than 1.4 million institutions and the names of more than 8.2 million decision makers at those institutions.
Institutions in the government, education, healthcare, and religion sectors are lucrative
targets for business marketers, but they can’t be accurately described, adequately selected, or
reliably modeled using the attributes available on B2B databases. These powerful prospects aren’t
an afterthought to MCH; they’re what we compile every day.
CASS Cycle L Compliance
The MCH B2i database is in compliance with the August 1, 2007 CASS Cycle L
requirements. The Response Lab and MCH Sales Team will be happy to answer questions you may have
regarding the new postal requirements. Give us a call today!
The world of B2B Marketers is defined by SIC codes, but vertical institutional markets rarely use SIC coding. To help bridge this gap, MCH created the B2B Market Link™ — a reference that compares the vertically compiled B2i lists to the SIC-driven B2B databases used by many business marketers.
Toll Free 1-800-776-6373 (U.S. Only) | 1-660-335-6373 | Fax 1-660-335-4157 | sales@mailings.com