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There are large and small furniture buyers in the institutional market. Hospitals, schools, and government offices are most likely the biggest buyers of furniture. While capturing large accounts is great, the incremental value of including smaller facilities in your marketing campaigns can be a positive also. Think about how institutions are expanding their product and service offerings and then target institutions like outpatient treatment centers, retirement homes, and medical and dental practices. Fire stations may need desks, tables, chairs, and bookshelves.

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