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Institutions rely heavily on technology and the benefit of having systems in place that improve productivity. Whether you're managing patient records at a hospital, tracking textbook and supply inventories at a school, or maintaining a membership roster at a church, the jobs are much easier with a computer system. The IT Director often has a large departmental budget that can be spent at his or her discretion. Technology departments exist in some form at almost every institution. By including the IT Director in your next direct mail campaign, you will be reaching a key decision maker with money to spend.

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