Discover the profits hidden in your customer file!
Which market segments respond best to your offers? MCH’s profile system matches your customers
against our entire Oracle-powered business-to-institution database, creating dozens of pages of
in-depth reports and graphs. Your MCH representative will help you evaluate how key attributes like
enrollment, school budget, religious affiliation, and site-based management affect the response to
your campaigns.
At MCH, we consider a profile of your customer file so important to our list recommendation
process that we
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Combine Diverse Data into a Response Driven Campaign!
Business-to-institution direct mail campaigns can be crippled by generic merge/purge processing.
Combining mailing lists may sound simple, but it’s really not.
The MCH Response Lab™ knows the intricacies of the B2i market and can help you avoid the common
pitfalls that plague many mailers. We work with you on custom criteria to identify duplicates and
determine which records to discard.
In addition, The MCH Response Lab can transform your data in countless ways. Our
state-of-the-art postal software can
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Magnify the power of your customer list with MCH data elements!
Call your MCH representative at
1-800-776-6373 for a free database consultation. We’re happy to make a
recommendation and provide a free quote.
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Eliminate closed schools from your mailings!
More than 7,000 schools have closed in the past 5 years. Are they still in your customer file?
Protect your marketing budget from the danger of closed schools. Of course MCH automatically
removes closed schools from our database, but those defunct records may still exist in your
customer file and many brokered lists. Add SchoolZAP™ to your MCH order for a flat fee of $149.
SchoolZAP™ is also available as a data file for your internal processing. Please inquire for
details.
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