MCH Response Lab™ data processing and analytical services

The MCH B2i Advantage
The mission of the MCH Response Lab™ is to increase your response rates with a full suite of postal processing services, including merge/purge, data appending, file cleaning, file maintenance, CASS certification, and postal presorting.

CASS Cycle L Compliance
The MCH Response Lab has been providing CASS Cycle L compliant processing on customer files since early summer. In addition, the MCH B2i database is Cass Cycle L compliant. The Response Lab and MCH Sales Team will be happy to answer questions you may have regarding the new postal requirements. Give us a call today.

Confused by the New Postal Regulations?
Postage rates and paper costs are continuing to increase and direct mail marketers can't afford to mail to undeliverable addresses or miss out on automation discounts. Don't let data gremlins shrink your bottom line! This primer developed by MCH Response Lab Director Michael Tull, will help you learn more about new postal regulations and how they can impact your business. Click to continue

Postal Rate Changes
In February the USPS announced the 2008 rate adjustments. The first postal rate changes under the new law will take effect on May 12, 2008. MCH Response Lab Director Michael Tull explains the changes and provides some steps that mailers can take to reduce postage costs. Click to continue

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Discover the profits hidden in your customer file!

Which market segments respond best to your offers? MCH’s profile system matches your customers against our entire Oracle-powered business-to-institution database, creating dozens of pages of in-depth reports and graphs. Your MCH representative will help you evaluate how key attributes like enrollment, school budget, religious affiliation, and site-based management affect the response to your campaigns.

At MCH, we consider a profile of your customer file so important to our list recommendation process that we more...

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Combine Diverse Data into a Response Driven Campaign!

Business-to-institution direct mail campaigns can be crippled by generic merge/purge processing. Combining mailing lists may sound simple, but it’s really not.

The MCH Response Lab™ knows the intricacies of the B2i market and can help you avoid the common pitfalls that plague many mailers. We work with you on custom criteria to identify duplicates and determine which records to discard.

In addition, The MCH Response Lab can transform your data in countless ways. Our state-of-the-art postal software can more...

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Magnify the power of your customer list with MCH data elements!

Call your MCH representative at 1-800-776-6373 for a free database consultation. We’re happy to make a recommendation and provide a free quote.

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Eliminate closed schools from your mailings!

More than 7,000 schools have closed in the past 5 years. Are they still in your customer file? Protect your marketing budget from the danger of closed schools. Of course MCH automatically removes closed schools from our database, but those defunct records may still exist in your customer file and many brokered lists. Add SchoolZAP™ to your MCH order for a flat fee of $149.

SchoolZAP™ is also available as a data file for your internal processing. Please inquire for details.

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MCH | 601 E. Marshall St. | PO Box 295 | Sweet Springs, MO 65351
Toll Free 1-800-776-6373 (U.S. Only) | 1-660-335-6373 | Fax 1-660-335-4157 | sales@mailings.com
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