The new MCH UniversalView database features more than 1.3 million institutions and key contacts by name. The compiled database is designed to support marketers who currently license the general business databases provided by D&B, InfoUSA, and Experian.

UniversalView is a powerful supplement to general business files. MCH focuses exclusively on the institutions, using customized compiling methods to capture key information with more precision, completeness, and accuracy than typical business files. Better data leads to improved models, increased efficiency of sales and marketing efforts, and capturing more profit from institutional buyers. Since most marketers apply strategies and data designed for the commercial business world to these big buying institutions, they are missing out on a great deal of revenue potential.

The UniversalView database clarifies a complex, lucrative market with a data layout that is useful and meaningful for database marketers, modelers, and corporate marketing departments. The UniversalView database is licensed for unlimited use for one year.  It includes each institution’s mailing address, physical location, primary phone and fax numbers, key contact name and job function. In addition, MCH assigns each personal name and each location with permanent identification numbers that provide tracking capabilities for users who load the database on internal systems.

Click here to view our Institutional InSites UniversalView datacard.

Click here to download the MCH Institutional InSites UniversalView Database Documentation and User's Guide.